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UNIVERSITY PARK, Pa. — Penn State Extension will host a webinar to share practical strategies and lessons from the 2024 Retail Farm Market Bus Tour, designed to help participants enhance market appeal and achieve success in the agricultural retail sector.
The webinar, “Tips from the Road: Retail Farm Market Bus Tour Highlights,” will occur from Noon to 12:30 p.m. July 11, and from Noon to 12:30 p.m. Aug. 6.
This event is intended for farm market and agritourism owners and managers; farm and food business owners; retail food business owners and managers; and value-added food producers.
Penn State Extension’s business, entrepreneurship and economic development team will lead the webinar, focusing on strategies for boosting profitability through merchandising techniques, customer engagement tactics and product selection.
Presenters also will explore innovative approaches to integrate and enrich agritourism experiences within retail farm market operations, which can foster stronger customer connections, increase foot traffic and elevate the market’s overall appeal.
Penn State Extension offers this webinar free of charge, but participants must register by the event date to receive the webinar link. Registrants also will receive access to the webinar recording.
More information is available on the Penn State Extension website at https://extension.psu.edu/tipsfromtheroad.
